As previously reported by NewsOne, the “Nike Plus” version of the LeBron X will have sensors in the shoe that relay information to a Nike smart phone app using Bluetooth technology and will reportedly retail for approximately $315.
To try to circumvent the often violent melee that comes with newly released Nike shoes, the corporation has released some safety guidelines.
Retailers such as Foot Locker who sell the shoes will have to open their doors at 8 a.m. instead of the usual time of midnight, according to a company memo, the Wall Street Journal reported. It was prior to previous midnight releases when brawls took place in California, Florida and other states for the release of retro Air Jordan and Foamposite Galaxy shoes.
“If a retailer offers Nike products for sale under circumstances where the retailer knows or should know that consumer response is likely to be exceptionally high, it must do so in a prudent and responsible way,” the company memo stated, according to the Journal.
The Beaverton, Ore.-based company is also banning stores from displaying photos or descriptions of new products before their launch dates, the WSJ reported.
Brian Strong, a spokesman for Nike, provided a statement to ABC News, saying, “Consumer safety and security is of paramount importance. We always encourage anyone wishing to purchase our product to do so in a respectful and safe manner, and constantly evaluate our distribution policies with a view to ensuring a positive consumer experience.”
Nike endorser Spike Lee, who recently gifted PresidentBarack Obama with a special pair of Air Jordans that came in a box carrying the presidential seal and Michael Jordan’s signature, had this to say at the height of the Nike controversy:
“The Nike commercials Michael Jordan and I do have never gotten anyone killed,” Lee argued. “The deal is this: Let’s try to effectively deal with the conditions that make a kid put so much importance on a pair of sneakers, a jacket and gold. These kids feel they have no options, no opportunities.”
Lee’s point is extremely valid, but when the shoes are marketed to a predominately, low-income, urban audience, and priced higher than most families can afford for weekly groceries, there is plenty of shared responsibility to go around.