In an effort to recruit Democratic-leaning Black and urban voters, the Republican National Committee has launched a four-week Ohio campaign that will focus on outreach and mobilization ahead of the November 2016 presidential election, reports Cleveland.com.
The campaign, called “#CommittedToCommunity: Engage, Empower, Uplift,” is slated to end Aug. 6, the date of the first GOP presidential primary debate at Quicken Loans Arena in Cleveland.
The RNC’s communications director for Back media, Orlando Watson, says that Republican Party Chairman Reince Priebus wants to capitalize on interest in the presidential debate and the convention, which will be held in Cleveland the week of July 18, 2016, the report says.
“People are talking about the convention, and the debates. People know about the Republicans coming to town,” Watson said. “If nothing else, black voters are curious: ‘What are they talking about?’ … We want to give them those opportunities to find out.”
The party needs a boost with voters of color in the aftermath of Donald Trump’s denigrating comments about Mexican immigrants. The question, however, is will candidates like Trump continue to undermine their efforts?