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A new advertisement for Dove’s “Visible Care” body wash is facing criticism for what is seen as racist undertones in it’s depiction of women of different skin tones that apparently implies that the lighter woman was the ideal result.

An advertising blog first posted the ad under the title, “”Dove body wash turns Black Women into Latino Women into White Women.” Not long after, The Huffington Post and Jezebel posted the “unintentionally racist” ad, with Jezebel writing: “Bye-bye black skin, hello white skin! (Scrub hard!)”

Clutch Magazine reports:

The advertisement comes quite out of character for the brand, which is widely seen as an industry leader for its “Real Women, Real Beauty” campaign. For years, Dove has purposely sought to include non-traditional models in its advertising, featuring (faux gasp) women who didn’t fit into sample sizes. Given the brand’s history of celebrating women of all shapes and shades, it’s hard to believe that it would put together this ‘dark to light’ ad with ill intent.


What do you think of the Dove ‘Visible Care’ ad? Is the dark to light arrangement of the women show racism or are people simply reading too much into it?


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