A Black American icon, the Chicago-based Johnson Publishing Company (JPC) is struggling to survive in the modern media landscape. Editorial reorganizations are occurring at Ebony and JET magazines.

The question is: Will the changes have any impact among African Americans and their modern-day mindsets?

Sacred cow as it is among aging African Americans, JPC’s flagship Ebony Magazine’s circulation numbers are anemic and advertising revenue has fallen.

The Company’s Chair and CEO says that “I am deeply committed to maintaining our presence and long-standing legacy in the African-American community”. Linda Johnson Rice says the changes are to ensure the 67-year-old company’s “long-term success” in the tumultuous publishing industry.

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