Roshanda Hill can’t seem to resist her local 99 cent store in Hawthorn, Calif.
In fact, she goes on mini-shopping sprees at the discount store three times a week, spending as much as $400. Her out-of-control spending habits will be featured in the first episode of “My Shopping Addiction” on Oxygen, starting Oct. 15.
In the trailer, Hill gives us a sneak peak into her thinking low-cost shopping.
“When I see girls trying to put it out there that they have all of the money in the world wear Gucci this and Prada that, I just laugh,” she says to the camera.
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As the cameras follow the 24-year-old woman around the store, it is clear that she enjoys the experience. In fact, Hill is heard noticing that certain shelves have been restocked with new merchandise. The items that she purchases are pretty regular: dishes, dish detergent, hand soap, plastic food containers.
Hill’s friend, Sharida says, “going to the 99 cent store with Roshanda is crazy. It’s never ‘Let me get two items,’ it’s ‘Let me get ten items.'”
The trailer ends with the cashier ringing up Hill’s items to a total of $69.99. She realizes that she doesn’t have enough cash and asks Sharida for a $20 loan. Before she answers, the trailer ends.
About 5 percent of the American population suffers from compulsive shopping. A study released by Oxygen Media and conducted by Research Now reports that sixty-eight percent of Americans say that they have purchased something simply because it was cheap. The study also reports that forty-eight percent have bought something and when they got home, weren’t sure why they bought it.
Professor Ruth Engs at Indiana University’s Department of Applied Health Science defines compulsive shopping and spending addition (shopoholism) below:
People who “shop ’till they drop” and run their credit cards up to the limit often have a shopping addiction. They believe that if they shop they will feel better. Compulsive shopping and spending generally makes a person feel worse. It is similar to other addictive behaviors and has some of the same characteristics as as problem drinking (alcoholism), gambling and overeating addictions.
Compulsive shopping or spending can be a seasonal balm for the depression, anxiety and loneliness during the December holiday season. It also can occur when a person feels depressed, lonely and angry. Shopping and spending will not assure more love, bolster self-esteem, or heal the hurts, regrets, stress, and the problems of daily living. It generally makes these feelings worse because of the increased financial debt the person has obtained from compulsive shopping.
Tune in to Oxygen on Oct. 15 to see the full episode. I don’t know about you, but I would like to know if Sharita gave Hill that $20 she asked for.