Both campaigns have been fighting aggressively for this rapidly growing voting demographic that Obama won back in 2008 by 67 percent. His GOP competitor in that race, John McCain, won 36 percent. In 2004, 54 percent of Latino voters cast their ballots for Democratic Presidential nominee, Sen. John Kerry. His competitor and eventual winner, Georgia W. Bush, collected 44 percent.
These figures show that Latino voters are increasingly voting Democrat during Presidential campaigns. Here are more details behind the numbers, according to CNN:
Obama’s approval rating has improved markedly among Latinos since 2010, the poll indicated. He stood at 57% approval two years ago, and was at 68% in Tuesday’s poll. Twenty-eight percent of Latinos disapproved of the job Obama is doing as president, compared to 41% who disapproved in 2010.
When asked to rate their enthusiasm for voting on Election Day, 24% of Latinos said they were extremely enthusiastic, compared to 25% who said very enthusiastic, 24% who said somewhat enthusiastic, and 14% who said they were not enthusiastic.
Those numbers are lower than the enthusiasm figures for non-white Latinos, as measured in a CNN/ORC poll taken at the end of September. In that survey, 41% of non-Latino whites said they were extremely enthusiastic about voting in November.
The poll also reports that 50 percent of Latino voters list the economy as their top priority. Gas prices and federal spending were also key issues. Obama and Romney will square off in their first debate of the campaign on