Natural Hair On The Rise In 2011

Natural Hair More Popular With Black Women In 2011

An increasing amount of Black woman are deciding to go natural and not use chemicals in their hair in 2011, according to a new study.

According to Mintel, a consumer spending and market research firm, the number of black women who say they do not use products to chemically relax or straighten their hair jumped to 36% in 2011, up from 26% in 2010.

What does this mean for the black beauty industry? There definitely needs to be a major shift in product development and care.The report also found that sales of relaxer kits have dropped by 17% between 2006 and 2011.

Changes of 10 and 17 percent might not seem like much, but they are significant in a niche market like black haircare. A few big companies, like Soft Sheen-Carson, have seen the spike in interest and started to roll out products for their natural-haired customers.