An increasing amount of Black woman are deciding to go natural and not use chemicals in their hair in 2011, according to a new study.
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According to Mintel, a consumer spending and market research firm, the number of black women who say they do not use products to chemically relax or straighten their hair jumped to 36% in 2011, up from 26% in 2010.
What does this mean for the black beauty industry? There definitely needs to be a major shift in product development and care.The report also found that sales of relaxer kits have dropped by 17% between 2006 and 2011.
Changes of 10 and 17 percent might not seem like much, but they are significant in a niche market like black haircare. A few big companies, like Soft Sheen-Carson, have seen the spike in interest and started to roll out products for their natural-haired customers.
Read more at HuffingtonPost.com
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