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After offering Georgetown law student, Sandra Fluke, a half-baked apology for calling her a “slut” and a “prostitute” on his nationally syndicated radio show,  the odious “voice of the GOP,” Rush Limbaugh, is back to his arrogant ways, saying that he cares nothing about the sponsors fleeing from his show in droves, reports

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“Everything is fine on the business side,” he told listeners on his show Wednesday. “Everything’s cool. There is not a thing to worry about.”

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Limbaugh said that the “28 sponsors” were “out of 18,000″ and that their absence means nothing:

“That’s like losing a couple of french fries in the container when it’s delivered to you in the drive thru. You don’t even notice it.”

(Editor’s Note: Recent reports put the number of sponsors who have dropped Limbaugh’s show at 42.)

After assuring his faithful listeners that “three brand new sponsors had signed on,” he further explained the politics of the entire situation, confirming what many had already suspected: Sponsors are merely jumping on the media induced, politically correct band-wagon by dropping Limbaugh’s show; when in fact, he’s not losing a dime.

“Let me try to explain how this works. Let’s take the claim that we’ve lost 28 sponsors. Sponsors on this program are both local and national. We deal with the national sponsors on this program. We have 600 plus stations. They sell their own commercials. We don’t have anything to do with those sponsors, we don’t get paid by those sponsors, we have no idea who those sponsors are,” he said.

This happens every day. It’s been happening for 23 plus years. And it’s not just me. There are clients, advertiser that tell stations, I don’t want this to run on Beck’s show, I don’t want it to run in Hannity’s, I don’t want it to run on Howard Stern’s. It’s all part of the business.”

Nobody is losing money here, including us. And that is key for you to understand.”

The left is so fed up they can’t see straight. They thought they’d have me they thought I would be off the air by now. They can’ understand why I still am,” he said. “It’s just part of an onslaught to try to convince you that this show’s history and our days are numbered. And I’m happy to tell you nothing could be further from the truth.”

To date, two radio stations have dropped Limbaugh’s show. WBEC in Pittsfield, Massachusetts, along with KPUA in Hilo, Hawaii, both said that Rush’s words had “crossed a line” for them, reports the Huffington Post. As petitions continue to circulate and social media continues to put pressure on stations and advertisers, the fate of Limbaugh’s show hangs in the balance. If history tells the tale, though, when the furor dies down, Rush will still be Rush — the bigot America loves to hate.