“Hi, haters!” is a line that the queen of the reality show circuit NeNe Leakes (pictured) of “The Real Housewives of Atlanta” fame will be likely saying now that her fashion line is set to launch. The diva of drama announced Tuesday that she has inked a deal with the global brand licensing agency Beanstalk, reports The Hollywood Reporter.
According to the fashion house, it intends to “Leverage NeNe’s position in pop culture to offer consumers fashion-forward, affordable apparel and accessories, designed to empower women to walk into a room and ‘own it’ — like NeNe herself.”
Beanstalk’s president and CEO Michael Stone says that his deal with Leakes is a venture that his company is certainly looking forward to:
“While the fame of reality television characters is often short-lived and fleeting, NeNe Leakes has displayed versatility that has enabled her to transition from being a ‘Real Housewives’ personality to a featured television star on ‘Glee.’ NeNe’s mult-faceted personality and aspirational style will translate well into products that will emotionally connect with her fans.”
The company is backing Leakes all the way and are impressed with her colorful personality and extremely loyal fan base, which will lend itself successfully to the design line’s marketing strategies.
Leakes has certainly been leaving her reality show cohorts in the dust with her many lucrative business deals. She has authored the book “Never Make the Same Mistake Twice.” The 44-year-old also appeared as a contestant on the NBC-TV hit show “The Apprentice.” Leakes has a recurring role on Fox’s “Glee” as Coach Roz Washington and a role in Ryan Murphy’s upcoming NBC sitcom “The New Normal.”
The sometimes actress has also had stints on the BET hit shows “The Game” and “Let’s Stay Together.”
A mogul-in-the-making, Leakes will reportedly be the highest paid member of the “Atlanta Housewives” cast with a salary of about $1 million.
Besides acting, writing, and giving her Atlanta co-stars the blues whenever she’s around them, Leakes has been a correspondent for a number of magazine shows, such as “The Insider,” “Live from the Red Carpet,” and “Entertainment Tonight.”