The Marcus Graham Project (MGP) is a national network of diverse professionals working to develop the next generation of workers in advertising, media and marketing. The Dallas-based nonprofit organization was founded in 2007. Via PepsiCo, Interactive One, the parent company of NewsOne, has been engaged to help tell its story.
Over the last seven years the Marcus Graham Project has hosted the iCR8 (I create) boot camp. The summer-long experiential learning program provides aspiring advertising and marketing leaders with the exposure and experience necessary to build careers in the industry.
In the video above, you will see the experience of the Y5 class in 2013. Students hailed from five different countries in 2013, including Vietnam, the United Kingdom, Bahamas, Spain and the United States, hence the name, Year 5 or Y5. As you will see in the video, they were bold and on the move and they discovered their “Tone of Voice.”
In December 2014 PepsiCo announced that it would sponsor MGP’s 2015 iCR8 project. As part of the program, selected participants will create a pop-up marketing agency that will provide marketing and advertising solutions for PepsiCo U.S. beverage brands, including Aquafina, Brisk, Pepsi, Mountain Dew and Sierra Mist, as well as Beats By Dre and other start-up and non-profit clients, according to a news release.
Applications for the iCR8 Summer Boot Camp are due in February 2015 and can be found on the Marcus Graham Project website.