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Increasing diversity within the advertising world can seem like a challenge, but there’s a program designed to prepare aspirants for success. The Marcus Graham Project’s iCR8 (I create) boot camp is a summer-long experiential learning program provides aspiring advertising and marketing leaders with the exposure and experience necessary to build careers in the industry. The summer long boot camp consists of a topical case study and concept development initiative focused on creating research-based solutions to social issues.

In the video above, you’ll see Lincoln Stephens, co-founder of MGP, telling summer boot camp attendees of how The Marcus Graham Project was inspired by the advertising executive role Eddie Murphy played in the 1992 comedy Boomerang.  This fictitious character was one of the first mass-media images aimed at an urban audience showing the possibilities in the media, marketing and advertising industry.

MGP alum Jewell Donaldson, creator of Allium Botanicals for Naturals, told attendees at a bootcamp event, “I can remark at how it (MGP) has created opportunities for me.”

“I can remark on how I came into the program saying I want to be a copywriter and I left saying I am a copywriter.”

Kaddeem Myrie, account coordinator at Cossette, shared his MGP experience it “has been an absolute game changer both professionally and spiritually.”

Myrie added,”At the end of the internship you actually do the work, you actually engage with a client and work with their creatives and understand group dynamics and how to be a team player in a advertising agency.

He concluded in saying, “This internship by far has been the best thing that has happened to me.”

Applications to the iCR8 Summer Boot Camp can be found on the Marcus Graham Project website.

 RELATED STORY: Tone Of Voice: Marcus Graham Project’s iCR8 Boot Camp In Action [VIDEO]

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