Remember Eddie Murphy’s marketing executive character in the film Boomerang? That comedic turn unwittingly inspired an initiative with a serious purpose. Since 2007 the Marcus Graham Project has been dedicated to developing the next generation of thought leadership within the advertising, media and marketing industries. The  mission is to identify, expose, mentor and train ethnically diverse men and […]
Increasing diversity within the advertising world can seem like a challenge, but there’s a program designed to prepare aspirants for success. The Marcus Graham Project’s iCR8 (I create) boot camp is a summer-long experiential learning program provides aspiring advertising and marketing leaders with the exposure and experience necessary to build careers in the industry. The summer long boot camp […]
The Marcus Graham Project (MGP) is a national network of diverse professionals working to develop the next generation of workers in advertising, media and marketing. The Dallas-based nonprofit organization was founded in 2007. Via PepsiCo, Interactive One, the parent company of NewsOne, has been engaged to help tell its story. Over the last seven years the Marcus Graham Project […]
When Lincoln Stephens began working in 2004 at a major marketing agency in Dallas, Texas, he saw that the predominantly White industry had a long way to go in order to diversify its ranks. Over a decade later, Stephens, who began in the industry as a PepsiCo account executive at TracyLocke (the integrated marketing firm in Dallas), […]
