Everyone wants a piece of Chance the Rapper. Why wouldn’t they? He’s on fire right now. He has perfectly branded himself as an independent artist, complete with his own gear and swag. One company tried to profit off his success nd Chano wasn’t having it.
Hostess Snacks (yes, the same company that makes Twinkies) decided to try its luck and tweeted a picture of its product with a 3 hat. If you know anything about Chance, he usually sports a fitted cap with a 3 emblazoned on front, symbolizing his third mixtape, Coloring Book. Chance noticed the Hostess tweet, especially since they had the bright idea to tag him. It read, “How good is Chance the Snacker? I’d say comparable to Apple Streusel Coffee Cakes #Hostess #ChanceTheRapper.”
Not a smart move.
https://twitter.com/davis_gene/status/879393588068614144
Whereas Hostess probably saw their tagline as a nod to the “No Problems” rapper, he saw a big company trying to profit off his image. He replied to them with a tweet saying, “GIVE ME MY COIN.” Their tweet has since been deleted.
The whole mishap didn’t evade the minds of Twitter, however. Of course, users defended Chance and gave Hostess a good dragging.
https://twitter.com/TraceOddity/status/879390373059100672
https://twitter.com/SethSimpsonian/status/879395366600364032
https://twitter.com/FemiAutoMatiK/status/879389594298535937
https://twitter.com/HenryBrott/status/879385128983814144
https://twitter.com/Ibhrismoove/status/879386241384501248
Good for Chance for protecting his brand. We hope other young Black artists learn from him after so many older musicians went broke because of brand theft, greedy managers and thieving business partners.
SEE ALSO:
Chance The Rapper Launches Arts And Literature Fund For Chicago Public Schools
Chance The Rapper Donates $1M To Chicago Public Schools
This Happened When A Company Tried To Appropriate Chance The Rapper’s Brand was originally published on globalgrind.com
