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While the legal marijuana industry is a game changer for entrepreneurs, it can also lead to advocacy and activism. That much has been shown by Cannaclusive, which describes itself as being “inspired by the growing opportunities yet disappointed by the diversity issues taking root in mainstream cannabis culture.

“This is a generational wealth builder,” Cannaclusive co-founder Mary Pryor said in Part II of The Big Story’s video on women and weed. Through building that wealth can come effective change, especially within an industry that is mostly white and male and rife with microaggressions toward anyone who doesn’t look like them.

“We care about addressing and talking about the need to embrace and drive equity within start culture and business within cannabis,” Pryor said. That’s why she said that she and Kassia Graham, the projects lead for Cannaclusive, were working to change the image of the Black person associated with cannabis.

Watch Part 2 of The One Story video to find out more about the advocacy and activism aspect of the legal marijuana industry.

READ THE ONE STORY: The Black Women Who Are Going Green


Women And Weed Part I: Barriers To Entry

Women And Weed Part III: Stigma vs. Purpose