Lawyers for the fast-food chain are calling 50 Cent’s federal lawsuit filed in Manhattan against Taco Bell just another attempt to “burnish his gangsta rapper persona by distorting beyond all recognition a … good faith offer.”
The beef is over a fake letter sent out by the company asking 50 Cent — aka Curtis Jackson — to change his name to “79 Cent,” ”89 Cent” or 99 Cent” for one day to help publicize its value menu.
In return, the company offered to donate $10,000 to the charity of Jackson’s choice. The rapper sued for trademark infringement.
Jackson’s attorney Peter Raymond said he wonders why Taco Bell would use his client’s name in an ad campaign if Taco Bell thinks 50 is such a bad character.
In the statement, lawyers for Taco Bell called 50 Cent a “self-described former drug dealer and hustler” and that “Jackson has used his colorful past to cultivate a public image of belligerence and arrogance and has a well publicized publicized track record of making threats, starting feuds and filing lawsuits”
Lawyers also said At the same time, Jackson holds himself out as a giver to charity and one who wants to give back to his community. This lawsuit is another of Jacksons’ attempts to burnish his gangsta rap person by distorting beyond all recognition a bona fide, good faith offer that Taco Bell made to Jackson”