BET, George Foreman Grills and Dark & Lovely No Lye Relaxer have a commonality: They’re not as black as you think. For the confused, theBVX ( which like Black Voices is NOT black-owned) has compiled a shocking list of 10 things you thought were black owned but actually aren’t.
If black is in the name, it must be black owned, right? The network was founded by an African American, Robert Johnson, in the ’80s, but in 2003, BET was sold to Viacom, which also owns MTV and VH1. The sale made Johnson one of the first black billionaires. Ballin’!
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The label, born out of a college dorm room and built on MCs like Run-DMC, Jay-Z and Kanye West, is commonly associated with its co-founder, Russell Simmons, who escaped a financial mishap by selling 50 percent of the label to Polygram in 1994. In 1999, Russell sold his stake in the business to Universal Musical Group for $100 million. No wonder the label’s more Rihanna than raps these days.
8. Marc Ecko
If you’re into urban wear, then you may already know that Marc Ecko is a thirtysomething New Jersey native who never tried to pass for black. Instead the man whose line was once considered “too white” or “too black” for some retailers has attracted multiethnic consumers by cleverly targeting urban markets. But where does the rhino fit?
7. Jimmy Jazz
The 20-year-old company, which has more than 120 stores throughout the United States, housing lines like Baby Phat, Rocawear and Coogi, was founded by James Kherzie. The young Brooklynite opened the store as an alternative outlet for hard-to-find urban brands. Despite hip-hop’s lyrical mentions of the brand, the name is based on the song ‘Jimmy Jazz‘ by punk rockers The Clash. London calling?