When it comes to wooing Muslim Americans, U.S. marketers are pretty oblivious, leaving potential customers to scramble for product information on their own. Are Halal meals at Kentucky Fried Chicken Halal enough? How about Oreos? What’s new at Forever 21 that is hot and modest? Is that mutual fund compliant with Shariah investment principles?
But while the universe of advertisers reaching out to these estimated 6 to 8 million Americans has remained pretty small, there are signs of new awareness of this growing demographic. National marketers like Ann Taylor, ESPN, Verizon and U.S. Healthcare are popping up on Web sites like hijabtrendz.com or chillyoislamyou.com, as well as in niche publications. And Hallmark sells Eid cards, to help celebrate the holiday marking the end of Ramadan.
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