Shedeur Sanders' popular gesture is everywhere.

Deion Sanders' son is quickly becoming a household name in college football.

College Sports

Name, Image, and Likeness deals increasingly include Black college stars.

Jackson State University's star quarterback Shedeur Sanders has signed a historic - and likely lucrative - "NIL" partnership with Gatorade, a first for an HBCU, or any other university, that allows him to profit from his name, image and likeness.

College Sports

With the current emphasis on highlighting historically Black colleges and universities at the highest point we’ve ever seen, Jackson State University quarterback Shedeur Sanders has emerged as the new face of HBCU football.