NewsOne Featured Video

It seems like Acura wasn’t interested in “darker-skinned” thespians when they were casting for their 2012 Superbowl commercial, TMZ reports.

LIKE NewsOne On Facebook To Stay Up On Black News Worldwide!


In Defense Of The Secret Service

Where Could Joseph Kony Be Hiding?

Apparently, when actors were called to apply for the role of an African-American car dealer acting along side a “major comedian” for the Superbowl commercial, there were some very specific skintone requirements.

TMZ had more:

You know that Acura commercial with Jerry Seinfeld and Jay Leno that aired during the Super Bowl — well, we got hold of the casting call document, and they were very specific/exclusionary about their dream African American car dealer.

According to the casting doc, the role of African American car dealer would be played by a “Nice looking, friendly, Not too dark” African American car dealer.

Someone associated with the casting said that the “light-skinned” requirement was strictly enforced because of “lighting issues.”Really?

Here is the casting document TMZ acquired from a “too dark” actor unable to “pass.”