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His approval ratings slipping, President Barack Obama is retooling his message on his health care overhaul, aiming to win over Americans who already have insurance.

Polling shows that Americans — especially those who already have coverage — are skeptical of the Democratic proposals to expand coverage to millions. So Obama will use a potentially boisterous town hall-style meeting in New Hampshire to highlight how his proposals would affect workers whose employers provide their health insurance.

Critics of the president’s plan — his top domestic priority — have grabbed headlines by disrupting town hall meetings, putting the White House on the defensive. Obama is prepared for possible disruptions Tuesday, said White House press secretary Robert Gibbs, appearing on television talk shows.

“I think what the president will do is turn to that person and probably ask them to be civilized and give them an answer to their question,” Gibbs told CBS’ “The Early Show.” The town hall tradition is to give people information, he said, “so they can make a decision about policy that impacts their lives and I think that’s what this town hall meeting will do today and I know the president is excited about engaging the public again.”

Obama has been to hundreds of town meetings and “I’ve never been to one where everybody agreed with everything he said,” Gibbs told NBC’s “Today” show.

Concerns over Obama’s proposal are heating up meetings, chat rooms and radio shows, driving his approval numbers down and threatening the future of his signature domestic priority. While Congress is in recess for the month of August, lawmakers are hearing from constituents worried about divisive issues such as the government’s role in health care and the costs of an overhaul.

“There’s a lot of fear out there,” said Rep. Carol Shea-Porter, a New Hampshire Democrat.

To calm that fear, Obama plans to spend the month highlighting the upside of health overhaul for Americans already with insurance, starting in a state in which 89 percent of residents have health coverage.

In Portsmouth, N.H., Obama will speak directly about his proposal to ban insurance companies from denying individuals coverage because of pre-existing conditions. During a Friday trip to Bozeman, Mont., he will talk about how his plan would block companies from dropping an individual’s coverage if he or she becomes ill. And in Grand Junction, Colo., the president will talk about how the Democrats’ plan would end high out-of-pocket costs in some policies.

The Democratic National Committee began running television advertising that asks, “What’s in it for you?” and then highlights those goals. Officials said the ad started running Monday night in Washington and on cable; it would follow as early as Tuesday in states Obama planned to visit, including New Hampshire.

About 1,800 people are expected for that midday event in the Democratic-leaning Seacoast region of the Granite State. Of those, 70 percent were given tickets based on a random lottery — a potentially dicey crowd in a state known for its grass-roots political activism.

“Participating in government here in New Hampshire is like putting on socks for the average American,” said Ray Buckley, the chairman of the New Hampshire Democratic Party.

Outside, a dozen grass-roots organizations plan a counter-rally.

“We are against the blind-faith, fast-tracking approach being advocated by special-interest supporters of the bill, congressional representatives, as well as the president,” said George Lovejoy, a former state senator and chairman of the New Hampshire Advantage Coalition.

In an e-mail to Obama supporters in New Hampshire, an aide invited supporters to counter the counter-protesters and called them organized by “Washington insiders, insurance companies and well-financed special interests who don’t go a day without spreading lies and stirring up fear.”

Republicans say the heated debate is a sign of widespread public dissatisfaction with Obama’s ideas. But with some of the anxieties spilling into angry disruptions and even threats, Democrats have accused Republicans of orchestrating the events to sabotage legislation. In an article published Monday, House Speaker Nancy Pelosi and Majority Leader Steny Hoyer wrote, “Drowning out opposing views is simply un-American.”

Obama and his aides stayed away from such provocative language. Instead, the White House returned to campaign mode, starting with sending members of the Cabinet to key states. The tech-savvy Obama team directly responded to what it considers misinformation through its Twitter and Facebook accounts online, as well as a new page of the White House’s Web site.

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