Oprah Winfrey recently announced a major deal that marked her first foray into the restaurant industry. The mogul, 64, has invested in True Kitchen, a Texas-based restaurant chain focused on promoting healthy eating, Bloomberg reported Wedndesday.
What will Winfrey cook up with True Kitchen? The seasoned mogul brings her bank and business savvy to the chain in hopes of expanding its stores across the nation. True Kitchen plans to double its number of locations to about 46 in the next three years; the chain will focus on opening stores on the East Coast, including New York, New Jersey and North Carolina.
Oprah also plans to join True Kitchen’s board of directors as a consultant and strategist. If Oprah’s fans are looking at her past business ventures as indicative of her acumen and abilities, then they know the mogul will likely help the brand rise to the top of its industry.
When Weight Watchers won Winfrey’s support in 2015, the diet company’s shares skyrocketed. In turn, the mogul increased her net worth by more than $400 million and became one of the world’s richest 500 people, Bloomberg reported.
Recently, Oprah’s $1 billion multi-year deal with Apple to create original content earned her a spot on Bloomberg’s Billionaire Index. She was the first Black woman entrepreneur to be on the list last month.
“I understand what an actual self made billionaire is (
@Oprah) vs. a billionaire that used generational wealth to become the CEO of a multimillion dollar company,” Dorissa White, a BronxNet TV reporter, said in a tweet, echoing many Black women’s belief in the Power of Oprah.