After the untimely death of Nipsey Hussle, celebrities and fans alike have paid tribute to the late rapper and community activist. Now, several of his fellow rap artists were calling for other artists to halt the release of new music as a metaphorical moment of silence for Nipsey.
Spotify’s head of Urban Music, Carl Chery, took to Twitter on Wednesday morning to ask artists not to promote their music in tributes to Nipsey.
“Do NOT try to promote your music in any post paying tribute to Nipsey,” Chery wrote in a tweet.
His tweet turned into a call to action.
MGK was slated to release the first single from his upcoming album on Friday, but on Wednesday night he announced on Twitter he was going to postpone it. The Cleveland rapper also admitted he was inspired by Chery to push back the release.
Rapper YG also announced the postponing of music. YG was expecting to drop a surprise album on April 12 but said he will now release the follow-up to his 2018 album “Stay Dangerous” next month. Not only were YG and Nipsey frequent collaborators, but they were very close friends. The Compton rapper has posted several tributes to his friend on social media and even hinted at projects that he and Nipsey had in the works prior to his death, one of which was an album called “2 of Amerikkkaz Most Wanted,” named after the hit 1996 song by 2Pac and Snoop Dogg.
“We went thru so much sh-t together tryna make it out of LA with this rap sh-t,” YG wrote on Instagram. “But we always got thru it then talked about it & after we talked. We laughed! You was a real big bro to me no kap. YOU 1 OF A KIND! I took so long to post you kuz I Kant believe this sh-t, I don’t wanna believe this sh-t. I’m not never accepting it. IDGAF what nobody say. It wasn’t yo time to go.”
Rapper ScHoolboy Q pushed back his collaboration with Travis Scott. The pair recently performed the track during “The Tonight Show” and it was set to be released Thursday morning. The song was actually made available for a brief time via radio and streaming platforms, but the rapper thanked them in an Instagram Story for taking it down. He also expressed agreement that artists should not release any new music to pay tribute to Nipsey.
“It’s not cool. I’m not with it,” ScHoolboy wrote. “Thank you to radio for understanding that. I was told that it was nothing they could do. I guess it was, like, already in some rotation . . . I was never with it.”
Other artists have also put their music aside to mourn the late rapper and Chery expressed respect.