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The popularity of LeBron James has taken a big hit since he decided to leave Cleveland for Miami. But the African American community has stayed loyal to the NBA superstar.

SLAM magazine columnist Vincent Thomas writing for ESPN.com explains that the more James is disliked by others, the bond from the black community makes for a tighter circle.

…The more America shuns LeBron, the more Black America retreats to his corner. In fact, as America hates LeBron more and more, Black America’s collective hug embraces LeBron tighter and tighter. It’s called black protectionism.

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Read entire article at USAtoday.com