The embattled restaurant chain wants to change its reputation for racial profiling.

The Denny's restaurant chain has a troubling, decades-long legacy of profiling customers who are not white as shown in this detailed timeline, including recently in South Dakota.

George Floyd's uncle Selwyn Jones said Denny's refusing to serve Black men in South Dakota was “a disgrace” that underscores the lack of progress being made along racial lines in America.

The fallout from a white waitress refusing Black truckers service took a legal turn.

Truckers were racially profiled in South Dakota.

There was no apology issued, however, for the incident in Sioux Falls, South Dakota.

Video footage from a South Dakota Denny's shows two Black men having cops called on them after a white waitress refused to serve them and kicked out of the restaurant: “They’re serving everybody else.”

The customer has spoken out after his Faceboook Live of the incident went viral.


A customer who dined at Denny’s in Federal Way, Washington accused a manager and waitress of racism.