Shaun King says his clothing company, A Real One, is "not a fashion company that dabbles in confronting inequity," but, "a freedom fighting company that does fashion. But with $150 plain hoodie prices, many wonder if this is just another scam.

Journalist and activist Shaun King on Wednesday announced his plans to start a new fashion company and offered his more than 1 million Instagram followers the chance to buy exclusive merchandise when it officially launches. Yes, really.