I can’t believe we are going into 2010 already. It seems like just yesterday when we were making predictions for 2008 and 2009. This past year has been really exciting and there have been clear changes in how business on the web is being done. As we try to keep up with what’s going on in the space here are some things to look out for in 2010:
Real-time gets Real.
Real time data came in with a bang in 2009 and will will continue to go strong in 2010. You will start to see this type of information displayed in more places. There are always interesting things going on in the web space in general and real time will be the belle of the ball in the coming year. Expect to see (and seize opportunity) where real time data has context. In 2010 there will be less randomness and more real time data that actually makes sense to what you are doing, what you are looking for, and where you are at (location).
Opportunity: Think of ways to exploit real-time data that already exists via API’s contextually…and build it.
Live Video and Web Video Goes Strong
Video is yet another super exciting area to watch. Between web video converging with Broadcast and visa versa we should also see quality content being produced from independents. This includes scripted, documentary style, and live video. This past year we saw BET go out on a limb and launch Buppies, which has gotten great reviews, I expect to see more of that in the “Urban” space. More excitingly I expect to see Live Video come on the scene in respect to how broadcasters will use this type of content online.
Opportunity: Live video programming is something that has yet to be mastered in the “Urban” space. Carpe Diem.
The Rise of New Media as a Business.
New Media will start to get the respect they have been looking for and received at the tail end of 2009 in the “Urban” space. Many up and coming media moguls will be respected more as a business which should lead to greater activity in business development, distribution, and other forms of partnerships. This of course will put more pressure on those who are trying to enter new media to focus on what their business model is.
Opportunity: Be cleaver with how you structure your deals. Opportunity can be found in most places.
The Location Based Service…with Context.
I mentioned context above when I talked about real-time. Context will be no stranger to location based services in 2010 either. Just like “What are you doing?” got played out where you check-in at has already begun to get played out. In 2010 you won’t need to just check-in somewhere you’ll need to try and create experiences in real life with services like Foursquare and Gowalla.
Opportunity: If you’re a traditional brick and mortar business there is opportunity here to engage with your customers (or potential customers) in this way. Check out this post to see what I mean.
And the Band Blog Played On.
If you got sick of seeing Blog-like sites being mimicked on you favorite magazine site you may as well go ahead and grab your brown paper bag. It will continue in 2010. There will actually be a shift where Big Media wants to put on a New Media face, New Media will look less like blogs and more like Blogazines. Blogazine being much cooler than an e-zine but a mix between a blog and traditional magazine site. Both parties will likely meet in the middle and become The New Black Media.
Opportunity: Don’t focus on just building a great content site, focus on building a great brand and you will be a contender.