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Celebrated NBA icon Michael Jordan continues to win with his popular Air Jordan brand.

According to Bleacher Report, the former Chicago Bulls player has made more money selling his signature Nike sneakers than he did during his NBA career. In 2014, the businessman made $100 million dollars from his Air Jordan brand — he only raked in $94 million during his 15-year-career.

Jordan is slated to have an even more profitable 2015. Several releases of old favorites are coming up this fall, as well as a collaboration with rapper Drake called Air Jordan 10 OVO.

PBS points out that since Nike’s partnership with Jordan began in the mid ’80s, the company’s revenue has continued to grow. The brand makes up 90 percent of the industry’s basketball shoe sales. Overall, footwear has made $34 billion dollars in the United States.

Currently, New York’s Brooklyn Museum is featuring a collection of Air Jordan kicks for its Rise of Sneaker Culture exhibition. Running until October, the exhibit features shoes from Adidas, Converse, and other high-end luxury footwear that has been influential in pop culture.

Find out more about the exhibit here.



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