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Back in September, it was announced that Colin Kaepernick was one of the faces of Nike’s 30th anniversary campaign of their iconic “Just Do It” motto. There were protests from Trump worshipers with some even burning Nike gear they already bought. Of course, Donald Trump thought it was a terrible message.

Well, Nike is winning. Sales have soared.

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The New York Post reports, “Shares of the sports apparel maker soared 7.2 percent, to close at $72.37 Friday on the heels of a better-than-expected earnings report released Thursday. Sales rose 10 percent in Nike’s fiscal second quarter ended Nov. 30, despite calls to boycott the company after its controversial decision to feature former San Francisco 49er Colin Kaepernick in its ‘Just Do It’ campaign.” Considering how the stock market is bombing due to the disaster of Trump, this is a huge accomplishment for the brand.

The famous ad including a photo of Kaepernick and the text, “Believe in something. Even if it means sacrificing everything.” See below:

In case you forgot, Trump told The Daily Caller,  “I think it’s a terrible message that they’re sending and the purpose of them doing it, maybe there’s a reason for them doing it. But I think as far as sending a message, I think it’s a terrible message and a message that shouldn’t be sent. There’s no reason for it.” Trump sends terrible messages on the daily, Colin was fighting for humanity and equal treatment.

The New York Post also reports Mark Parker, Nike’s chief executive officer, said, “We find that the more disruptive we are, the more we grow.”

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