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From WWD.com:

THE COVER DECISION: GQ has scored LeBron “The Decision” James for its September cover. Sources said the cover shoot had been in the works for weeks before his uberhyped — and much ridiculed — announcement was revealed on ESPN on Thursday. A spokeswoman for the magazine said it never discusses upcoming issues. No word on who photographed or interviewed the new Miami Heat star, but sources said he bumped Ryan Reynolds, who is in the new film “Buried.” James last appeared on a GQ cover in February 2009, with the story written by Joel Lovell and shot by Nathaniel Goldberg.

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